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Ford is in Motion

Ford's 2018/2019 Sustainablity Report was set around the idea of moving in the right direction. Working with the team at Flag, we wanted to create a feeling of motion throughout the entire page, without the user feeling overwhelmed. Using subtle parallax effects, CSS animations and video backgrounds, the pages feel alive and help draw down the message that Ford is in Motion.

Image of a website with images displaying motion, full of content and links to other pages
The homepage displays the four main areas of the report with themed video backgrounds showing motion
A page showing the content 'Advancing our planet' with images and data around Ford's goals for sustainability
One of the four main landing pages, with expandible sections for futher reading on chosen topics
A page showing a timeline of Ford's activities within the sustainability world
A responsive timeline used to show the progress of Ford over it's company lifetime